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MILLLICENT G. DILLON, represented by Harold Ober Associates, is the world’s expert on authors Jane and Paul Bowles. She has won five O. Henry Awards and been nominated for the PEN/Faulkner. I worked with Dillon on her memoir, The Absolute Elsewhere, in which she describes in luminous prose her private meeting with Albert Einstein to discuss the ethics of the atomic bomb. Read more. . .

SASHA TROYAN is a Professor of English at Montclair University and author of the critically-acclaimed novels Angels in the Morning and The Forgotten Island, both Booksense Selections, beautiful stories based upon her childhood in France. I worked with Troyan to develop her new novels, Marriage A Trois and Semester. Read more. . .

LUCIA ORTH is the author of the debut novel, Baby Jesus Pawn Shop, which received critical acclaim from Publisher’s Weekly, NPR, Booklist, Library Journal and Small Press Reviews. I have edited a number of essays and articles for Orth. Read more. . .

BHAICHAND PATEL, retired after an illustrious career with the United Nations, is now a journalist based out of New Dehli and Bombay, an expert on Bollywood, and author of three non-fiction books published by Penguin. I edited Patel’s best-selling debut novel, Mothers, Lovers, and Other Strangers, published by Pan Macmillan. Read more. . .

SCOTT WILBANKS, represented by Barbara Poelle of the Irene Goodman Literary Agency, is the author of the debut novel, The Lemoncholy Life of Annie Aster, published by Sourcebooks in August, 2015. I’m working with Wilbanks on his sophomore novel, Easy Pickens, the story of the world’s only medically-diagnosed case of chronic naiveté. Read more. . .

SCOTT WARRENDER is a professional musician and Annie Award-nominated lyricist specializing in musical theater. I work with Warrender regularly on his short stories and debut novel, Putaway. Read more. . .

M. TERRY GREEN enjoys a successful self-publishing career with multiple sci-fi/fantasy series set in the Multiverse, based upon her expertise in anthropology and technology. I worked with Green to develop a new speculative fiction series. Read more. . .

DARREN D. BEYER is an ex-NASA experiment engineer who has worked on every Space Shuttle orbiter but Challenger. In his sci-fi Anghazi Series, Beyer uses his scientific expertise to create a galaxy in which “space bridges” allow interstellar travel based upon the latest in real theoretical physics. Read more. . .

ANIA VESENNY, represented by Beverly Slopen Literary Agency, is a recipient of the Evelyn Sullivan Gilbertson Award for Emerging Artist in Literature and has been nominated for the Pushcart Prize. I edited Vesenny’s debut novel, Swearing in Russian at the Northern Lights, and her second novel, Sandara. Read more. . .

STUART WAKEFIELD is the #1 Kindle Best Selling author of Body of Water, the first novel in his Orcadian Trilogy. Body of Water was 1 of 10 books long-listed for the Polari First Book Prize. I edited Wakefield’s second novel, Memory of Water, and look forward to editing the final novel of his Orcadian Trilogy, Spirit of Water. Read more. . .

GERALDINE EVANS is a best-selling British author. Her historical novel, Reluctant Queen, is a Category No 1 Best Seller on Amazon UK. I edited Death Dues, #11 in Evans’ fifteen popular Rafferty and Llewellyn cozy police procedurals, which received a glowing review from the Midwest Book Review. Read more. . .

JUDY LEE DUNN is an award-winning marketing blogger. I am working with Dunn to develop and line edit her memoir of reconciling liberal activism with her emotional difficulty accepting the lesbianism of her beloved daughter, Tonight Show comedienne Kellye Rowland. Read more. . .

LISA MERCADO-FERNANDEZ writes literary novels of love, loss, and friendship set in the small coastal towns of New England. I edited Mercado-Fernandez’ debut novel The Shoebox and second novel The Eighth Summer. Read more. . .

JEFF RUSSELL is the author of the debut novel, The Rules of Love and Law, based upon Jeff’s abiding passions for legal history and justice. Read more. . .

LEN JOY is the author of the debut novel, American Past Time. I worked with Len to develop his novel from its core: a short story about the self-destructive ambitions of a Minor League baseball star. Read more. . .

ALEX KENDZIORSKI is an American physician working in South Africa on community health education and wildlife conservation. I edited Kendziorski’s debut novel Wait a Season for Their Names about the endangered African painted wolf, for which he is donating the profits to wildlife conservation. Read more. . .

ALEXANDRA GODFREY blogs for the New England Journal of Medicine. I work with Godfrey on her short fiction and narrative nonfiction, including a profile of the doctor who helped save her son’s life, “Mending Broken Hearts.” Read more. . .

In addition, I work with scores of aspiring writers in their apprenticeship to this wonderful literary art and craft.

  • By Victoria Mixon

    It’s Penn Week at A. Victoria Mixon, Editor, with Joanna Penn from TheCreativePenn: Adventures in Writing, Publishing and Book Marketing, one of the Top 10 Blogs for Writers. Joanna is the author and self-marketer of her self-published thriller, Pentacost.


    Writing and publishing your book is just one part of the author journey. Once it’s out there in the world you need readers, and whether you are traditionally published or independent you can benefit from knowing the basics of online marketing.

    1) Create your online home

    You may have a book sales page on your publisher’s site or Amazon, but the best place to start marketing is your own home on the web. A static website is a good start—a blog is even better, as you can easily customize it to fit your personality. Decide on a theme that suits your subject matter and genre.

    The first thing to add is a link to buy your book. Use a ‘Buy the Book’ page so readers can easily buy from all online sites or use Amazon embed code to put a widget on your sidebar. Make it perfectly clear how to buy and also how to connect with you.

    2) Produce regular quality content

    Search engines love updated, keyword-rich sites, and the best way to get regular attention is through blogging. The most important aspects are first choosing your niche carefully, then being consistent, useful and interesting in your articles. When you provide value, readers develop the habit of coming to your site to learn and enjoy. This is the core principle of content marketing.

    3) Go where the market is

    You can’t just stay on your own site if you want to attract attention to your book sales page. You need to find your readers. Research other blogs in your niche and offer them guest posts. Check out Goodreads and Shelfari and join in reviews and conversations on other books in your genre. Readers will click through to see your page soon enough.

    Submit your book for review to many of the book review blogs within your niche. They can be a bit hard to find, but a simple Google search for “book review” and your genre works—nothing high-tech. Personally, I host Mystery Thriller, reviews of thrillers and mystery novels. Research review sites well, and make sure your book fits their standards. There’s no point sending horror to a romance review blog!

    You may even consider paid advertising on a monetized review site like Kindle Nation, if you have a budget for marketing. I target Kindle-specific websites for my novel, Pentacost, as well as giving my blog readers free copies in exchange for reviews on Goodreads and Amazon, where book buyers are.

    4) Develop relationships

    This takes time but is incredibly rewarding. Use your blog to promote other authors and blogs within your niche. Comment on others’ sites and join discussions, connecting on social networks. Once you have made an initial connection, you can email and suggest a mutually-beneficial article exchange or review of each others’ books.

    There is an etiquette around these types of online relationships, so make sure you start developing them well in advance of your book promotion. The relationship is not all about the marketing. Make it a real connection.

    5) Be sociable

    Social networking sites are a huge source of attention for book sales pages, as readers recommend books to friends, sharing reviews and author interviews. Join at least one of the sites, like Facebook or Twitter, so you can engage with other writers and readers. Focus your time on joining conversations and providing useful and entertaining resources readers can pass on.

    Along with search engines, social media is one of the best ways to gain attention, especially as even Google is now tweaking rankings to include realtime updates.

    6) Be seen

    Video is a hugely under-utilized marketing resource for authors, who are often shy and not tech-savvy. When you embrace video, you have the chance to stand out from the crowd.

    Video search is growing, as bandwidth and mobile devices improve. Google, which owns YouTube, is currently investing in voice-recognition tools to improve the search engine capability of video. Well-done book trailers are a great means of attracting attention, as are video interviews and video blogs. You can buy a Flip camera cheaply or just use your webcam to get started.

    Humans communicate through body language, and you can tell a lot about someone from a few seconds of watching them talk. Readers are more likely to buy from people they know, like and trust, especially if they listen to your voice for 30 minutes a week and hear you laugh or read your book aloud.

    7) Be heard

    Millions listen to audio programs on their commute, while exercising or during household chores. It’s a great way to be educated or entertained. Produce a podcast of your book or as an interview series, starting with a short teaser to be used in other podcast shows between segments. The software is free and easy to use, and you can submit your podcast to iTunes to reach a bigger audience. You can also submit your podcast novel to Podcast novelists like JC Hutchins, Scott Sigler and Philippa Ballantine have gone on to print publishing success after gaining audio audiences for their books.

    Even when you choose only a couple of these methods for marketing, you put yourself ahead in the game. There are millions of books for sale. How will yours stand out?

    Joanna Penn is the author of Pentecost, a thriller out now on She can be reached through her blog, TheCreativePenn: Adventures in Writing, Publishing and Book Marketing and Twitter.



    “The freshest and most relevant
    advice you’ll find.”

    —Helen Gallagher, Seattle Post-Intelligencer

    The Art & Craft of Writing Fiction

    The Art & Craft of Writing Stories




11 Responses to “7 Ways to Attract Attention to Your Book Sales Page”

  1. Another great post! (You’re a busy gal this week!) I particularly like #5. The whole point of social networks is the social aspect, but it’s so easy to forget that in our mad rush to promote ourselves and our work.

  2. Joanna,

    What a good overview here. For me, in my online marketing journey, the developing relationships (#4) has been key. I learned that it is incredibly important to gain the following and support BEFORE you need it. Because, frankly, who wants a bunch of one-sided, broadcast sales messages—online or off? Do any of us even pay attention to them?

    Very helpful information here. Thanks!

  3. I’m surprised more big dogs in the copywriting field don’t do more video, especially since software makes it easier than ever today. And techniques like the “ugly duckling” technique make broadcasting your message with video super simple. (And example of this technique is here: ) All you do is take your blog post or sales page text, put it into PowerPoint slides, record your script using Audacity, import your script into PowerPoint ,and record the presentation while recording it with Camtasia Studio.


    ps. Book authors should use this method on their sales page. Some people are visual learners and they’d rather see and listen to a video about the book instead.

  4. Hey, thanks for all the information, Shane! I know Joanna’s right, and I have been talking about doing video for, oh, just about a year now. But my pesky life keeps interfering.

  5. Victoria,

    If you had a landing page with some sales copy for your book, I could throw something together for you to demonstrate the ugly duckling video technique. The process is real neat. I go to the person’s website, grab the color codes and logo to create a PowerPoint background that matches the site. I copy and paste the landing page text, and the author sends me the .wav file of them reading the text. Record the presentation. Voila. They now have a video to go with the text on their sales page.

  6. I’ll email you, Shane.

  7. […] This post was mentioned on Twitter by Lisa Cron and April Smith Aragam, sillystoryideas. sillystoryideas said: 7 Ways to Attract Attention to Your Book Sales Page: It’s Penn Week at A. Victoria Mixon, Editor, with Joanna Pe… […]

  8. Thanks for having me Victoria!

    @kmweiland – yes, we are all busy ladies 🙂 I’m so glad we have this social network as authors though – it’s so supportive.

    @Judy – building those relationships prior to launch is critical and best to be giving before you ask for anything too – I agree!

    @Shane – I think we’ll see changes in the use of video in the next few years as it becomes more popular. Authors and writers are more comfortable with words, but it will change as search moves more to video. Thanks.

  9. You’re very welcome, Joanna!

  10. Great advice. A bit dumbfounding to the beginner, but what other way is there to get out there than to jump in and hope you can swim. My memoir, The Last Resort, comes out in June. I’d better hit the water soon.

  11. Hi Norma, all these things are a little overwhelming at first, but just take the first step with something, develop that and then move onto the next thing. You’ll find your way!